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AN INNOVATION FARM BUILT ON OBSERVATION,
NOT ASSUMPTION.

Every farm owner faces difficult decisions. Should I buy the expensive machine? Will this new idea actually work? Is there a simpler way? Rather than relying on opinions or marketing claims, we test practical ideas on our own farm and openly share what we learn—the successes, the failures, and everything in between.

Our 97-acre farm in Alabama is simply where those questions get tested.

Each significant undertaking will be cataloged as an experiment, with details provided in field notes to let you get as much information as you want.

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Welcome to
Lapeyrouse Lands

Like many people, we've dreamed for years about living on a piece of land like this. Between raising a family, building careers, and the realities of life, it always seemed like something for "someday." In 2025, someday finally arrived. We bought these 97 acres because we love the land and wanted to build a life here—not because we had a master plan for creating an innovation farm.

Once the excitement of owning the property settled in, another question naturally followed: How could we make the most of this opportunity? Not just financially, but by creating a farm that would be enjoyable to build, practical to maintain, and economically sustainable over the long term.

For more than 30 years, my career has been helping organizations solve problems by asking better questions, comparing alternatives, and improving the way work gets done. I realized that I approached farming the same way. Instead of simply accepting conventional wisdom—or chasing every new idea—I wanted to understand what actually worked, what it cost, and whether there might be a better approach.

That's how Lapeyrouse Lands evolved into something more than our home. It became a place where we could test practical ideas, document the results honestly, and share what we learn with anyone facing similar questions. Some experiments will succeed. Others won't. Both are worth sharing.

You'll find the questions we're asking, the experiments we're conducting, and the lessons we're learning along the way. We'll share what worked, what didn't, what it cost, and what we'd do differently. We don't expect to have all the answers, but we do hope that by sharing the entire journey openly, you'll find ideas that help you with your own property, your own business, or simply your own curiosity.

Thank you for spending a little time with us. We hope you'll enjoy watching this place grow and perhaps discover a few better ways to solve problems along the way.

— John Lapeyrouse

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Our Method

Our goal is to build a successful small farm while learning, measuring, adapting, and sharing what we discover.

We do not believe there is one “right way” to farm. Every method must be adapted to the people, land, resources, location, and conditions involved. Many farms struggle even while following methods long accepted as the right way.
 

Before we act, we ask:

  1. What needs to be done?

  2. What options do we have?

  3. What can we learn from each option?

  4. Which options fit our land, location, resources, and current conditions?

  5. What is the worst likely outcome if an option fails?

  6. Are we willing and able to finish the work it requires?

  7. Will we be happy doing the work required?
     

Then we choose, commit, measure the results, and adjust when needed.

Ideas That Influence Our Thinking

SUCCESS  will only continue as long as the commitment to the process of being successful remains in place.

- Nick Saban

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Camp Hill, AL
Hybart, AL

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